I’ve seen it time and time again: When economic times are tough, entrepreneurs roll back or even suspend their marketing efforts. The marketing budget is the first thing to get slashed. But history has proven time and time again that businesses that maintain or increase their marketing budgets during an economic downturn increase both their sales and market share--both during and after the... Read more...
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In dealing with employees, allegations are never something to ignore. Never.
First, an allegation is neither fact nor fiction. It is simply a statement made by someone within the organization who is in good standing.
If an employee makes an allegation and it is ignored, multiple problems arise. Look at two examples: Example allegation 1—I was sexually harassed. 2—there is a safety... Read more...
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Maximize your potential for success on the campaign trail
Story by kaitlin motley
1. DO YOUR HOMEWORK. Researching in an effective and efficient manner is the first and most critical step in creating a winning campaign.
“Find out everything in the public sphere about you and your opponents,” says Larry Jacob, partner at The Dover Group, a communications strategy company that has offices... Read more...
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STORY BY Fred Bauters PHOTO BY Ryan Nicholson
Kathryn McDaniel has always been an entrepreneur. She opened her first business, a small agency for advertising and graphic design, when she was 22. And more than 20 years ago, she and her husband moved from Tulsa, Oklahoma, to Kansas City, cracked open the Sunday paper and found a small printing company for sale.
Fast-forward to today, and... Read more...
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STORY BY Fred Bauters PHOTO BY Gary Rohman
Sitting on a pillow while staring at a wall. Meticulously dusting triceratops fossils. Gazing at celestial bodies. Tending to his garden. Building a fully functional R2D2. These are fragments of time used to focus Rich Neal’s teeming mind.
Seventy-two hours without a wink of sleep is commonplace for the insomnious founder and CIO of Temetic... Read more...
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